

Days that are sweet and just a little bitter, like blueberries.
It is in the moments between journeys that I discover a new version of myself.
What COCO DEAL portrays this summer is the accumulation of
such fleeting moments.
On the transfer platform,
slanting rays of light shine through.
A blueberry gum, forgotten
at the bottom of my bag.
At some point in my daily life,
I pause and create space in my heart—a
sweetness that’s just a little offbeat.
“Bluberry Transit” expresses three
months in which women traveling
through the city gently update their
moods and perspectives.
We propose a modern,
free wardrobe where sweetness,
transparency, and realism intersect.

If COCO DEAL’s
summer were made into a film,
what would the title be?
What kind of
atmosphere would it have?
This theme began with
those very questions.
It depicts a three month
gradient between
spring and summer—
a season of transition in
which women moving
through the city experience
subtle shifts in their
moods and style,
woven together like a
youthful coming of
age movie.
Vol.1 depicts the everyday
life of a girl who longs to
escape her sweet yet bitter
days and set off on a journey.
With the warmth of spring comes a faint scent of summer in the air.
Just slipping into her favorite clothes is enough to brighten a girl's heart.
Wrapped in these outfits, she wonders—where shall I travel next?
As she daydreams about such things, the days gently pass by.
Right now, I still don’t have the courage to step outside my own little territory.
But for the moment that will surely come someday, I won’t forget to stay stylish.
Summer is just around the corner.

What I want to wear
on my trip is my absolute
favorite floral dress.
I let myself feel just a bit more grown‑up,
indulging in the mood of a mature woman.
And if I’m going to spend
a sophisticated moment at a restaurant
I’ve always wanted to visit,
a light jacket I can casually
throw on is essential.
Just thinking about the
relationship between travel
and fashion makes my heart dance.

Photography / TOSHIAKI KITAOKA (L management)
Videography / TOSHI MAENAKA
Stylist / MAKIKO ITO
Hair & makeup / NAYA
Model / CHARLOTTE (donna)
Design / ma-h gra
Art Direction / NORIHIRO YAMANE (NVY)
Creative Agency / CICELY













































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